Digital Journalism
DNA 2008
Meld is delighted to be on the bill at the prestigious Digital News Affairs 2008 conference in Brussels in march. DNA 2008 is a major international conference featuring more than 50 top speakers from the editorial, marketing and business teams from the world’s most innovative media companies
Meld’s creative team Paul Egglestone and Andy Dickinson from the dept. of Journalism will be replicating the recent MELD research project developed in collaboration with Sandbox at Uclan. Based on the well known ‘Dragons’ Den’ TV format, journalists, computer, gaming and mobile technologists will combine to pitch their content enhancement ideas to a group of news executives. The pitches will explore the opportunities presented by mixing news content with IT and examine new ways to deliver news to audiences and communities.
‘This is the right kind of event for Meld which we’ve established as a Creative Interdisciplinary Innovation and Thought Leadership Centre in Journalism and Media” says Meld Creative Director, Egglestone. ‘We’ve a series of audience research and business development projects in progress but the Meld Lab is the right event for DNA2008. We’re delighted to be a part of it and look forward to meeting others traveling a similar road’
Head of Department Mike Ward is equally pleased Meld’s on the bill at DNA 2008. ‘Meld fits with our ongoing work in the digital arena here in the department of Journalism building on a range of activities the department is currently involved in and delivering on a vision its creative team have had for almost a decade’.
The original Meld Lab was hosted by Uclan in December 2007. At the end of a week long lab session teams of journalists and interactive designers pitched at industry professionals from Sky, Haymarket and Johnston Press in a ‘dragon’s den’ style showdown.
Simon Bucks, Associate News Editor at Sky News was delighted with the results
“I’ve seen more good ideas in a day at Meld than I’ve seen all year”.
Meld Technology Director Andy Dickinson spent much of the week in the ‘blogosphere’ documenting the entire process with a series of regular postings. “The lab session provided rich source material for anyone engaged in the debate about the impact of digital on the future of journalism. No one has tried to do what meld did in quite the way it did it so there was plenty to post about’.
Andy will be posting from DNA2008 over in Brussels in March. You can see the Meldblog archive at:
