Sites such as BBC.co.uk, Guardian on-line, The Times.com are multimedia sites. They have text. They have video clips. They have audio. They have still photographs. They have interactive graphics. They appear to fit the bill (leaving aside the structural and political aspects of each institution). But the actual stories on these sites are often linear and produced in either text or video or audio to stand alone. The text is often augmented with photos, as it would be in a newspaper or magazine. The video is usually the same version that appears on television. The audio is usually the same version heard on the radio. (See BBC.co.uk any day of the week) Rarely are video, text, still photos, audio and graphics integrated into the same story. Usually, they are stand-alone stories, each produced for a different media about the same subject then formed into multimedia packages. There is a difference between using digital technology to tell stories and digital story telling.










